June 12, 2016 / by Brook / Email list growth, Lead magnet
“I need a larger list!” goes the lament of business owners the world over. While social media are the cool kids in town, savvy operators know that email is the best platform for increasing sales. In the ever-shifting world of Facebook, Twitter, Instagram, Pinterest and the rest, where hierarchies reshuffle every week, sites rise and […]
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How to stop social media from shrinking your list
August 15, 2016 / by Brook / Email social media
The publicity and hype surrounding social media have led many noisy commentators to exclaim: “Email is dead!”
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Making joining your email list irresistible
June 12, 2016 / by Brook / Email list growth, Lead magnet
“I need a larger list!” goes the lament of business owners the world over. While social media are the cool kids in town, savvy operators know that email is the best platform for increasing sales. In the ever-shifting world of Facebook, Twitter, Instagram, Pinterest and the rest, where hierarchies reshuffle every week, sites rise and […]
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How to get your emails read
April 15, 2016 / by Brook / Email copy writing, Email design
Increase your readers with catchy headings and avoid being ignored, caught in spam filters or trashed, sight unseen.
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How email is different from social media
February 5, 2016 / by Brook / Email social media
Publicity surrounding the exponential rise of Facebook and Twitter would suggest that email newsletters are on their way out. Nothing could be further from the truth.
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